The New IT Media Landscape

Effective marketing using the 4Cs

The explosion of ways to connect with customers, combined with shrinking budgets, is challenging tech marketers to make the most efficient and effective choices for their media plans.

IDG Enterprise simplifies today's media decisions by designing new products and programs focused on the engagement and response tech marketers are trying to foster.

This approach-what we call the 4Cs-focuses on using Content, Community, Conversation, Commerce to interact with your target at the right time, in the right way.

Learn how IDG Enterprise's 4Cs strategy helps tech marketers be more effective.

Bringing Method to Media Madness

Innovations in the platforms and tools used to create and share information have created a new paradigm for business communication and collaboration. Download this white paper to better understand how IT decision-makers are using media - and what it means for IT marketers. Included is a detailed summary of IDG's New Media Study, and an analysis of how the social Web is changing the way IT decision makers share information and evaluate technology for their organizations.
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IDG New Media Study

This annual research study, conducted across the IDG audience in October 2009, provides an understanding of how and when technology decision-makers engage with new media sources, with the goal of improved visibility into the behaviors, needs and preferences of technology decision-makers. This report summarizes key results among IT management titles at enterprise companies.
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Effective Marketing Strategies Using the 4Cs

IDG Enterprise's new product development framework for reaching the IT audience utilizes the 4Cs methodology of content, community, conversation and conversion. This presentation provides a look at media products and programs, through the 4Cs lens, developed to engage IT professionals in our new media world and to help marketers move customers and prospects through the sales process.
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Engaging IT Decision Makers in Our "Anytime, Anywhere" World

Join technology marketing executives as they discuss the challenges of reaching customers and prospects in the current media environment and best practice frameworks for developing successful multi-channel programs. Bob Melk, SVP & Group Publisher for IDG Enterprise moderates this discussion which provides key take-aways on how IT professionals are accessing information and how IT marketers can engage these decision-makers across multimedia channels - as part of an integrated, marketing program - to help raise brand awareness.
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Bringing Method to Media Madness

IDG New Media Study

Effective Marketing Strategies Using the 4Cs

Engaging IT Decision Makers in Our "Anytime, Anywhere" World