The New IT Media Landscape

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Effective marketing using the 4Cs

The explosion of ways to connect with customers, combined with shrinking budgets, is challenging tech marketers to make the most efficient and effective choices for their media plans.

IDG Enterprise simplifies today's media decisions by designing new products and programs focused on the engagement and response tech marketers are trying to foster.

This approach-what we call the 4Cs-focuses on using Content, Community, Conversation, Commerce to interact with your target at the right time, in the right way.

Learn how IDG Enterprise's 4Cs strategy helps tech marketers be more effective.